Businesses of all sizes and industries are incorporating videos into their marketing strategies. Even though architectural firms took a while to recognize the potential of video, they have now adopted this powerful communication medium.
Video content is engaging. This is an extremely useful tool that will grab the attention of your audience, unlike any other media. Video content is also more likely to be shared than any other type of media, which can help you expand your audience.
Creating video content for architectural firms helps them:
- Building trust and relationships is key to customer satisfaction
- Get customers to the purchase stage quickly
- Create a portfolio that is engaging and impactful
- SEO boosts your website
Here, you will find all the information you need to know about how your interior design and modern architecture business can use video marketing to attract new customers.
Go live
Live streaming from the worksite is an excellent way to show your viewers what happens when you are doing interior design or home architecture. Live videos are watched more by users than recorded videos because they feel more natural and spontaneous.
Interacting with your viewers is another way to build trust and lasting relationships. This is a great opportunity to establish trust and long-lasting relationships with your audience. Along with hosting Q&A sessions and showing your designs come to life, architects can live stream industry events or interviews with industry professionals.
Post Instagram Stories
Instagram’s 1:1 ratio makes images look beautiful. This is one of the fastest ways to increase your audience. It would be best if you also focused your marketing efforts on viewers between the ages of 18 and 34.
Instagram stories are also a great tool to show off your work and bring in new clients. These stories are short, entertaining, and engaging. They can be used to highlight the most important moments in your day as an architectural designer or architect.
It doesn’t cost much to share Instagram stories. You only need a smartphone and some creativity. You can also create stories using the latest trends that influencers follow.
Collaborate with Influencer
Collaboration with influencers will help you reach more potential customers and grow your audience. The key is finding an influencer whose followers closely match your audience.
These influencers have spent years building a loyal following that trusts their opinions. Influencers refer a large number of the right people to you and your business.
Create Vlogs
Video blogs or Vlogs are a great way to show what you’re doing. This format is engaging because many viewers are curious to see how your architecture project works.
You don’t need to spend much time on them. You can create a daily vlog of 5 to 10 minutes, edit it with a free online video editor, and then publish it on platforms like YouTube, Facebook, and Instagram.
Consistency is key to building trust with your audience. If they know about your architectural expertise, they will be more inclined to work with you. You can give them a glimpse of what it takes to create an interior design or plan. The next time they need such work, they will be more inclined to consider your business.
Create Explainer Videos
Explainer Videos aim to educate viewers, not to try and sell them products or services. These videos are a combination of tutorials, tips, and how-to videos.
These videos can also be used to explain how interior design works or the best questions to ask an architect or interior designer during a consultation. These videos can be a great tool to maintain contact with your audience and build relationships.
Create Client Testimonials
Client-generated content is more likely to be trusted. This is because they can see what your customers think about you. The best way to prove the quality of your work is through client testimonial videos.
Client testimonials can be used to start conversations with friends, as satisfied clients are more likely than not to recommend your business to others.
You can interview clients and get their honest opinions about your work. Ask them questions about the quality of your work, its pace, etc. You could also take videos of the property with the permission of the client to show users your work.
Before and After Videos
The videos show the property before and after you start your design work. This is a great opportunity to show off your design skills while also showing the extent to which a property can be transformed.
With the help of an expert, you can create before-and-after walkthrough videos. Virtual reality options such as Facebook’s Oculus or YouTube VR should be considered. These will provide viewers with a realistic experience. Such formats are a great way for you to stand out.
Distribute videos
Content distribution, as the name implies, is the act of distributing your content across multiple platforms and channels. Video publishing alone is not enough. Distribute it as widely as possible.
You can embed your YouTube videos into your website or emails, share them across multiple platforms, such as Facebook, Instagram, and Twitter, and embed them in your blog posts. You probably already know that adding video content to a website reduces bounce rates and improves SEO.
To increase the reach of your video, you can also use paid distribution methods. These techniques include native advertising, influencer marketing, sponsored social media posts, and paid social media posts.
In conclusion
Video marketing will be around for a very long time. You can stay competitive and relevant in your field by creating and distributing video content. Your influence will grow as you continue to publish and distribute video content. This will eventually translate into more valuable customers.
